209 E. Macclenny Ave. Macclenny, Florida 32063
Client: Branru Farm
Industry: Sustainable Organic Bath & Body Products.
Project Scope: Custom Branding Package – Website, Logo, Social Media Assets, Shopify Setup, Product Mockups and Minimal Ad Campaign
Branru Farm is a small, family-owned goat farm in New Mexico. The magic of handcrafted products that encapsulate the essence of New Mexico’s soul is evident in their products. While their high-quality products were well-received at local farmers’ markets, their online presence was minimal, and they lacked a cohesive brand identity. They needed a modern, professional brand that reflected their values and helped attract more customers, beyond their own backyard.
Challenges
We crafted a fresh, nature-inspired brand identity that included:
✅ An updated logo reflecting their presence in the goat milk industry.
✅ A color palette inspired by the colors of New Mexico (earthy greens, warm browns, bright yellows, and muted reds)
✅ A modern, clean typography style for professional appeal
We designed a custom website that:
🚀 Improved navigation and mobile-friendliness
🚀 Integrated an online store for non-local purchases
🚀 Featured engaging brand storytelling about their farm’s values
🚀 Custom ads for all products
To enhance their online presence, we created:
📢 Branded social media graphics for Instagram & Facebook
📢 A simple blog campaign to drive traffic
📢 Branded Shopify templates for customer engagement
🚀 Increased Website Traffic
🔹 Before Branding: 20 monthly visitors
🔹 After Branding: 1,250 monthly visitors (358% increase in 3 months)
📈 Higher Social Media Engagement
🔹 Before Branding: 3% engagement rate
🔹 After Branding: 9% engagement rate (3x increase)
🔹 Follower growth: 20% more new followers in 3 months
🛒 Boost in Sales & Customer Inquiries
🔹 40% increase in online orders after website launch
🔹 15% more inquiries from new customers interested in direct farm sales
“Impact Creative helped us bring our vision to life! Our website now truly reflects who we are, and we’ve seen a massive increase in interest. Customers love our new look, and we’re getting more online orders than ever!”
✅ Branding matters – A strong, cohesive brand helped Branru Farm expand beyond their local market
✅ Digital presence drives growth – A modern website and social media presence boosted engagement
