Elevating Author John R. Dougherty’s Brand for Holy Terror

Client: John R. Dougherty
Industry: Publishing & Author Branding
Project Scope: Full Branding Package – Website, Social Media Graphics, Branded Email, Targeted Sales List (curated), PR, Developmental Editing, BookBaby Publishing Consulting.

Background

John R. Dougherty, an emerging author, was preparing to launch his Christian horror novel, Holy Terror. While his book had a strong premise and compelling themes, he lacked a cohesive author brand and digital presence to effectively market it.

His biggest challenges included:

No dedicated author website to showcase his book and upcoming projects
Limited social media presence, making it hard to build an engaged readership
No structured branding or marketing assets to promote the book launch

John needed a strong online identity that positioned Holy Terror as a must-read in the Christian horror genre and helped him connect with his ideal audience.

The Solution: Impact Creative’s Branding Approach

1. Author Brand Identity & Digital Presence

We created a bold, suspenseful brand identity that resonated with John’s genre and themes:
✅ A dark, atmospheric color palette (deep greens, blacks, and golds) to match the book’s tone
✅ A striking author logo and custom typography for consistency
✅ Branded graphics for newsletters and reader engagement

2. Custom Author Website

We built a visually immersive website that:
🚀 Showcased Holy Terror with a dynamic book landing page
🚀 Integrated a pre-order and purchase section (Amazon, Barnes & Noble links)
🚀 Featured an author bio, blog, and media kit for press and interviews

🚀 Created a custom-branded book trailer with voice-over.

3. Social Media for Audience Growth

📢 Designed custom social media graphics (cover reveals, teaser quotes, and promo banners)
📢 Created a targeted PR campaign to build buzz

The Results: Measurable Impact

📈 Increased Online Presence & Reader Engagement

🔹 Before Branding: No website, minimal social media presence
🔹 After Branding: 3,200+ website visits
🔹 Platform growth: 25% increase in followers & engagement

🚀 Boosted Social Media Engagement

🔹 Before Branding: 2% engagement rate
🔹 After Branding: 7.5% engagement rate (comments, shares, follows)

📚 Book Pre-Orders & Sales Impact

🔹 Pre-orders increased by 30% after the branding launch
🔹 Amazon ranking improved in Christian horror categories

💬 Client Testimonial

“Impact Creative gave my book the powerful presence it needed! The branding not only elevated Holy Terror but also positioned me as a professional author. I’ve seen more engagement, and reader interest than I ever expected!”

– John R. Dougherty

Key Takeaways

✅ A strong author brand builds credibility & sales – Readers take authors with polished branding more seriously
✅ A professional website is a game-changer – It became John’s hub for sales, updates, and fan engagement

Are you an author looking to build a professional brand? Let’s bring your vision to life in just 3 days!

📩 Contact Impact Creative today!

Elevating Author John R. Dougherty’s Brand for Holy Terror

209 E. Macclenny Ave. Macclenny, Florida 32063

904-513-0905

904-513-0905

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