A practical podcast for small business owners who want smarter marketing — without wasting money, chasing trends, or guessing what works.
Honest conversations. Real problems. Smarter fixes.
Small businesses deserve smarter marketing… not bigger confusion.
Most owners are already stretched thin and tired of wasting money on marketing that may or may not be helping. Shoestring Lab was created to level the playing field.
Two kinds of conversations. One consistent mission: practical clarity for small business owners.
Melody Bussey is the founder of Impact Creative and creator of the Shoestring Marketing Initiative — a Done-With-You approach that helps small businesses market more strategically without wasting money or getting buried in overwhelm.
Through Shoestring Lab, Melody brings real business owners and practical experts together for conversations focused on clarity, smarter decisions, and sustainable growth.
MELODY BUSSEY
“You just need a willingness to have a real conversation.”
We’re always looking for people willing to have a real, useful conversation.
You just need a willingness to have a real conversation.
The Shoestring Marketing Initiative helps small businesses stop guessing and start building smarter marketing systems — through a Done-With-You or Done-For-You approach. Because better marketing shouldn’t require a massive budget… or blind faith.
