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Serif fonts (like Times New Roman) whisper, “We’ve been around since the Gutenberg press and we have receipts.”
Sans-serif fonts (like Helvetica) confidently state, “We’re clean, modern, and we understand kerning.”
Script fonts (like Brush Script) delicately sigh, “We write poetry and drink tea from antique china.”
Della Respira (my brand’s font of choice) elegantly hums, “We’re refined, timeless, and just a little bit dramatic—in the best way.”
When you understand these subtle cues, like why one font feels luxurious and another feels like a dentist’s appointment, you can make smarter choices that connect with your audience and actually move them.
They set the tone. They build trust. They make your content easier to read. And they do it all without demanding credit. So, let’s give fonts the respect they deserve, and maybe leave Comic Sans where it belongs: in 1998, on a lost PowerPoint slide about “Team Spirit.”
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Introducing The Power of Consistency Series — weekly insights on how to strengthen your brand through clarity, alignment, and repeatable systems. We’ll cover practical ways to stay consistent across your visuals, messaging, and outreach so your audience always knows exactly who you are. Whether you’re building a brand or leveling one up, this series is here to help you show up with intention and impact.
